ORMAAbout us
About us

The Story of ORMA

orma · noun [Italian] /ˈor.ma/ — a footprint, a track, a trace left behind.

About us

ORMA was conceived in the shadow of the rugged, breathtaking peaks of the Italian Dolomites — a heritage the logo wears openly: the ridge rising inside the paw is the Tre Cime, drawn as the peaks of the print itself. When you are navigating steep alpine trails and rocky ascents with a dog, a standard map simply isn't enough — you need to know the reality of the ground beneath their paws. ORMA was born from that exact necessity: to bridge the gap between human navigation and canine safety in the mountains we love.

In Italian, orma translates to "footprint" or "track". It is a tribute to the physical marks our dogs leave on the trails we conquer together — and the lasting tracks they leave on our lives. The name also works twice as hard, as the acronym for our core engine:

OOptimized
RRoute
MMapping for
AAll dogs — and their humans

Today that necessity has become a guide covering more than 150 scored trails across the Dolomites — and our paws recently crossed into the French Alps, bringing Savoy's lake loops and balcony trails into the same system.

Our aim

Our mission is to eliminate the guesswork from outdoor adventures. We believe dogs aren't just pets tagging along on a walk — they are our trusted athletic partners.

By combining adventure-grade GPS tracking with crowdsourced terrain conditions — scoring paw-pad surface safety, shade density and water availability — we are building the most advanced dog-specific topographic guide in the world. ORMA is designed to track your shared milestones, protect your dog against harsh elements, and ensure that every footprint left on the mountain is a safe one.

“A walk is never just a walk when it's shared with a dog; it becomes an act of companionship, curiosity, and joy”– ORMA

Our principles: how ORMA rates trails for your dog

Every trail on ORMA carries two separate judgements, and we never mix them.

Trail ratingdescribes the mountain, same for every dog
Match %describes the pairing with your dog

The trail rating (Low-risk, Moderate, Caution) describes the mountain, not your dog. It comes from the ground itself: how rough the terrain is, whether the route crosses exposed ledges or drop-offs, and hazards like loose scree, fixed cables or ladders. A Caution trail stays Caution for everyone. We won't soften it because your dog is fit, and reports from other hikers are shown alongside it but never quietly change it.

The match percentage describes the pairing between one trail and one dog. It starts from your dog's fitness level and then accounts for what you've told us: age, weight, and any health conditions, plus the physical realities of the breed: a flat nose, a heavy cold-weather coat, a giant or very short-legged build, a breed's known back fragility. Each of these changes how far your dog should walk, how rough a surface they should handle, and how much heat and exposure cost them.

Three commitments behind the numbers:

  • We only score what you've declared. Structured facts (age, weight, conditions, breed) move the score. Free-text notes are kept for you, not fed into an opaque calculation. If we can't classify a breed (rescues and mixes, we love you), we simply don't guess: the health checklist does the work instead.
  • Breed affects the score only through the body, never the character. A Pug scores lower on a hot exposed ridge because of its airway anatomy, not because of any idea about what Pugs are like. No breed is penalised for temperament stereotypes.
  • A low match is information, not a verdict. You know your dog better than any algorithm. The score exists to surface risks worth thinking about before you're two hours up a trail. The decision is always yours.

Not all dogs of a breed are the same, and no score can see today's weather, your dog's mood, or the ice that didn't melt. When in doubt, choose the gentler trail.

Your homepage also shows a set of heads-up notes for your own dog, drawn from the same declared facts plus your breed's documented working history: a Beagle's nose overrides recall, a Retriever heads for water it shouldn't. These notes never touch the match score above; they exist purely so you know your dog before you're on the trail, not just once you're on it. See the full breed-group caveats for more.

The score, step by step

1 · Your dog's effective limits. Fitness sets three baseline limits — terrain tolerance, distance range, climbing range — and the facts you've declared shrink them. A missing fact means a neutral default and a lower confidence label, never a guess.

FitnessTerrain toleranceDistanceClimb
Low0 · easy paths5 km250 m
Moderate110 km600 m
High2 · rough ground18 km1200 m

Puppies and seniors lose a terrain rank and part of their range; joint, back and recovery issues do the same; heart conditions and excess weight cut range further; very small dogs walk a little less; short-legged and giant builds cap the terrain rank. Heat sensitivity follows anatomy — a flat nose, a heavy coat — or declared conditions. Breed acts only through the body, never the character.

2 · The trail against those limits. Every pairing starts at 100 and loses points only for concrete mismatches:

CheckEffect on the score
Terrain above your dog's tolerance−30 per rank above
Distance beyond range−5 per extra km, up to −35
Climb beyond range−4 per extra 100 m, up to −20
Long descents over 400 m (fragile or giant dogs)up to −20
Exposed sections or drop-offs−30, or −40 for fragile or vision-impaired dogs
Route heat riskhigh −12, or −25 for heat-sensitive dogs; moderate −4 / −10
Shade under 40% / under 20%−5 / −10
Recorded surface hazards−8 each, capped at −20 (−30 for fragile dogs)
Dogs prohibitedhard stop — the trail is never recommended
Seasonal access restrictionsscore capped at 84 until you check the rule

3 · How sure we are. The score is also a claim of certainty. We track seven evidence categories per trail — route, water, heat, exposure, livestock, surface hazards, access. If any of the four critical ones (route accuracy, exposure, surface hazards, access rules) has not been verified against sources, the score is capped at 80 and the trail cannot be called a strong option, no matter how gentle it looks. A separate confidence label reflects how much is verified and how complete your dog's profile is. Example: a flat, shaded lakeside loop with a fit adult dog loses no fit points at all — but until we verify its route facts, it shows at most 80%.

Result bands: 85 and above — strong option · 60–84 — possible with cautions · below 60 — not recommended.

The match never claims more than we can defend: it drops when your dog's body says caution, and it caps when our evidence isn't verified yet. A capped score rises by us verifying the trail — never by you pushing your dog.

What the numbers are based on

The direction of every rule follows published veterinary consensus: exertional heat illness risk concentrates in flat-nosed, overweight and older dogs (VetCompass, Royal Veterinary College — including Hall, Carter & O'Neill's 2020 study “Dogs Don't Die Just in Hot Cars”, which found walks a greater heatstroke threat than cars); back fragility in short-legged, long-backed breeds is documented as intervertebral disc disease (American College of Veterinary Surgeons); and restricted high-impact exercise before a puppy's growth plates close, and reduced exercise tolerance with cardiac disease or excess weight, are standard clinical guidance.

The exact point values are ORMA's editorial calibration of those documented directions — stated openly here so they can be challenged and refined. They are planning guidance, not a clinical instrument, and your vet's advice about your own dog always comes first.

Verified and imported trails: what the badges mean

VERIFIED BY ORMA  A verified trail has been walked, measured and reviewed by us, with a dog. Its safety rating, water points, rifugi and tips come from our own notes, and we update them as conditions change.

IMPORTED  An imported trail comes from OpenStreetMap, the collaborative map of the world. The route, distance and elevation are computed from real map data, but nobody from ORMA has walked it yet, so we label it honestly instead of pretending. As we verify imported trails, they graduate.

Reports from the community (livestock guard dogs, dry fountains, a lift that refused a dog) appear alongside our ratings and never silently change them. What we verified stays visible; what hikers report stays attributed to hikers.